My first week at my first startup. After a couple days of paperwork, benefits, and creating roughly 50 different logins, the CEO calls a meeting.
He tells me he’s signed a contract to bring a full racing simulator to the two largest biotech conferences in the industry. These events are just three months away.
There was no connection to the company, the software, or the industry.
Just one man’s love of fast cars and wanting to shake things up. So in addition to learning the product and industry, my job became figuring out how to connect the dots.
After digging into the product, the insight became obvious. Slope’s software helps modernize the clinical trial process, reducing lost samples, eliminating waste, and helping sponsors move faster toward treatments that can change patients’ lives.
Slope brings clinical trials up to speed.
Once we had the message, we built the experience around it, turning the booth into a mini race-day challenge. The team worked the floor in red racing jumpsuits. Attendees could jump into the simulator, post their fastest lap to the leaderboard, and compete each day for a grand prize: a real driving experience at the track.
Even the print materials were designed to stand out in a conference hall full of forgettable brochures.
Our booth was a fraction of the size of the massive pharma displays around us but it consistently had twice the traffic. Even drawing the reps from neighboring booths to comment on how this approach was more valuable than their large setups.
We surpassed our lead goals for each event but more importantly, we made a big impression.
