Brand Strategist

Brandcenter was always a goal that kept getting pushed back. It only took fracturing my back to motivate me to start doing the things I want to do in life.

I ran the full patient recall machine — building smart, segmented strategies and patient-facing comms that shortened the gap between visits and kept retention strong. Along the way, I managed partnerships, optimized operations, and translated it all into KPIs leadership could actually get excited about.

I built and ran a multi-channel growth engine — balancing digital, events, and social to drive real pipeline, not just impressions. I led the team, managed vendors and budgets, tightened the lead funnel and turned performance data into smarter messaging.

I built and executed segment-specific marketing plans — creating content across social, blog, email, and web to drive traffic. I supported sales with smart collateral, managed events and a team of coordinators.

I had a hand in every stage of the real estate journey, from first time home buyers to developers. I leveraged organic and paid social, partnerships, and referral programs to keep leads flowing. I managed client comms, reputation, and website strategy — tracking what worked, fixing what didn’t.

I led market expansion and rebrands from the ground up — planning media buys, negotiating contracts, launching hyper-local campaigns, and building smart marketing plans for new acquisitions. I managed budgets, CRM strategy, and cross-channel performance, analyzed patient behavior, handled partnerships, and made sure every practice was setup for success.